OVERVIEW

Momspresso has teamed up with Qoruz to create a first-of-its-kind report titled “Top 100 Mom Social Media Influencers of India” - a data-driven ranking of top mom influencers on Instagram. With Momspresso’s deep insights regarding Indian moms and Qoruz’s influencer scoring system, this incredibly useful ranking system has been developed that can help brands simplify influencer marketing and deliver impact at scale. This authentic and transparent methodology takes into account not just the follower base but also several quantitative factors to evaluate the relative influence an influencer has on social media.

OVERVIEW

Momspresso has teamed up with Qoruz to create a first-of-its-kind report titled “Top 100 Mom Social Media Influencers of India” - a data-driven ranking of top mom influencers on Instagram. With Momspresso’s deep insights regarding Indian moms and Qoruz’s influencer scoring system, this incredibly useful ranking system has been developed that can help brands simplify influencer marketing and deliver impact at scale. This authentic and transparent methodology takes into account not just the follower base but also several quantitative factors to evaluate the relative influence an influencer has on social media.

madhuri dixit nene
Qoruz Score 9.60
West (Country Zone)
20,701,671
Followers
1.17%
Follower Growth
389,087
Average Likes
1,896
Average Comments
869,873
Average Video Views
1.89%
Engagement Rate
Top Instagram
Content Affinity
47.19%
Dance
28.16%
Movies
madhuri dixit nene
Kajol Devgan
Qoruz Score 9.55
West (Country Zone)
10,648,807
Followers
1.30%
Follower Growth
359,502
Average Likes
2,839
Average Comments
1,051,030
Average Video Views
3.40%
Engagement Rate
Top Instagram
Content Affinity
27.68%
Movies
18.79%
Family & Parenting
Kajol Devgan
Shilpa Shetty Kundra
Qoruz Score 9.60
West (Country Zone)
17,359,842
Followers
2.79%
Follower Growth
267,200
Average Likes
1,314
Average Comments
564,210
Average Video Views
1.55%
Engagement Rate
Top Instagram
Content Affinity
20.29%
Food & Drink
19.5%
Yoga
Shilpa Shetty Kundra

PARAMETERS

For the purposes of creating a comprehensive, accurate list, we use the Qoruz score, which uses the following metrics to calculate the performance of mom influencers on Instagram:

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Follower Count
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Follower Growth Rate
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Average Likes
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Average Comments
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Average Video Views
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Engagement Rate
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Follower Count
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Follower Growth Rate
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Average Likes
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Average Comments
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Average Video Views
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Engagement Rate
*Weightage has been allocated based on years of research and data analysis that helped identify and measure
the various indicators of influencer effectiveness.

About us

Momspresso

Momspresso is India’s largest and most engaged community of moms with a monthly traffic of over 30 million. 95% of the content is user-generated and created across 10 languages. Extending its commitment to empowering Moms financially, Momspresso launched India’s first micro-influence’Her’ platform, MyMoney in 2019. With 100,000+ micro-influencers, MyMoney works towards enhancing the marketing efficacy of brands wanting to target moms.

Qoruz

Qoruz is a one-stop influencer marketing solution featuring highly-customizable, data-driven tools for influencer discovery, campaign planning and report formulation. It also has a vast database of over 300,000 unique Indian influencers who can be contacted directly through the platform. Qoruz’s advanced algorithms provide actionable insights into influencer performance and analytics in a single interface for convenient campaign optimization.
For more details on the report or the Qoruz platform, please contact
Anuradha Chaudhuri at +91 9311324726 |anuradha.chaudhuri@momspresso.com

Momspresso

Momspresso is India’s largest and most engaged community of moms with a monthly traffic of over 30 million. 95% of the content is user-generated and created across 10 languages. Extending its commitment to empowering Moms financially, Momspresso launched India’s first micro-influence’Her’ platform, MyMoney in 2019. With 100,000+ micro-influencers, MyMoney works towards enhancing the marketing efficacy of brands wanting to target moms.

Qoruz

Qoruz is a one-stop influencer marketing solution featuring highly-customizable, data-driven tools for influencer discovery, campaign planning and report formulation. It also has a vast database of over 300,000 unique Indian influencers who can be contacted directly through the platform. Qoruz’s advanced algorithms provide actionable insights into influencer performance and analytics in a single interface for convenient campaign optimization.
For more details on the report or the Qoruz platform, please contact
Anuradha Chaudhuri at +91 9311324726 |anuradha.chaudhuri@momspresso.com
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