OVERVIEW
Momspresso has teamed up with Qoruz to create a first-of-its-kind report titled “Top 100 Mom Social Media Influencers of India” - a data-driven ranking of top mom influencers on Instagram. With Momspresso’s deep insights regarding Indian moms and Qoruz’s influencer scoring system, this incredibly useful ranking system has been developed that can help brands simplify influencer marketing and deliver impact at scale. This authentic and transparent methodology takes into account not just the follower base but also several quantitative factors to evaluate the relative influence an influencer has on social media.
OVERVIEW
Momspresso has teamed up with Qoruz to create a first-of-its-kind report titled “Top 100 Mom Social Media Influencers of India” - a data-driven ranking of top mom influencers on Instagram. With Momspresso’s deep insights regarding Indian moms and Qoruz’s influencer scoring system, this incredibly useful ranking system has been developed that can help brands simplify influencer marketing and deliver impact at scale. This authentic and transparent methodology takes into account not just the follower base but also several quantitative factors to evaluate the relative influence an influencer has on social media.
PARAMETERS
For the purposes of creating a comprehensive, accurate list, we use the Qoruz score, which uses the following metrics to calculate the performance of mom influencers on Instagram:
the various indicators of influencer effectiveness.
About us
Momspresso
Momspresso is India’s largest and most engaged community of moms with a monthly traffic of over 30 million. 95% of the content is user-generated and created across 10 languages. Extending its commitment to empowering Moms financially, Momspresso launched India’s first micro-influence’Her’ platform, MyMoney in 2019. With 100,000+ micro-influencers, MyMoney works towards enhancing the marketing efficacy of brands wanting to target moms.Qoruz
Qoruz is a one-stop influencer marketing solution featuring highly-customizable, data-driven tools for influencer discovery, campaign planning and report formulation. It also has a vast database of over 300,000 unique Indian influencers who can be contacted directly through the platform. Qoruz’s advanced algorithms provide actionable insights into influencer performance and analytics in a single interface for convenient campaign optimization.anuradha.chaudhuri@momspresso.com
anuradha.chaudhuri@momspresso.com
