Top Instagram Influencers in India Offering Great Promotional Strategies
The marketing trends in the market change as per the changing trends in the industry. The idea is to keep rolling to maintain the market pace otherwise soon companies find themselves lagging in the competitive corporate world. Moreover, the only constant thing is Change. So, why not change according to time? Involve some quirky and cool ideas from popular Instagram Influencers in India to get the best results from your promotional campaigns. It is one of the simplest and quickest ways to hit the target audience.
Case studies
Check out the case studies of top brands employing tactics of Instagram influencer marketing to increase brand visibility
Fevicreate
FeviCreate - a brand of Pidilite, during Covid times, was looking for campaigns to engage with families spending quality time with their kids. The objective was to create word-of-mouth and brand visibility. MyMoney platform helped them reach out to a wider audience through social media platforms and build online dialogue and engagement for their products. This campaign helped FeviCreate achieve huge awareness for their DIY kits.
Sanofi
Sanofi, a leading French pharmaceutical brand and a diversified global health leader, was looking to create awareness for its innovative solutions in preventive healthcare (vaccines), in india. With the help of multiple MyMoney campaigns it was able to advocate awareness for the Flu vaccine for children, Meningitis vaccine for adolescents, and the DTP booster vaccine for the children.
CanaraHSBC Life Insurance
Canara HSBC Oriental Bank of Commerce Life Insurance, one of the leading insurance brands in India, was looking to create awareness for parents to help secure their children’s future, by providing financial support to their dynamic goals. MyMoney platform helped reach out to parents to make them aware of ‘Why is insurance required?’ and which insurance policy is most suited, as per their need.
Godrej
People stuck at home amid the Coronavirus breakdown, had been struggling to go to the salon for their hair colour. With the help of MyMoney platform, Godrej was able to create awareness in the home care and hygiene on-the-go products by helping people to colour their hair naturally, at home. This also helped them identify the right colours and shades for various occasions, during the lockdown.
How to build strategies
It is simpler to define goals with the same influencer because of a record. There is a comfort level between the brand and the best social media influencers in India 2021 that helps to take the campaign to the next level. All this is possible to achieve because there is a clear definition of goals and an understanding of objectives between both parties leading to the success of the campaign.
It is much simpler to continue with the defined terms and conditions of the contract. The influencer becomes the brand ambassador for the product/service and this leads to the achievement of brand loyalty by their followers. As the favourite influencers endorse the brand and recommend it, the followers also like to buy/try it. The list of Instagram influencers in India can be checked online.
.When the followers see that their favourite influencer has been associated with a particular brand for a long duration, they understand its credibility of the same. Hence, association with a brand by the influencer for a long time leads to higher credibility of the brand in the market amongst the target audience.
Each campaign is launched with deliverables in mind by the brand. When the desired end is met, it leaves learning for the brand. When the campaigns are repeated, they learn from their mistakes and rectify the same. This leads to better designing of campaigns that helps in achieving higher deliverables.
Content requires to be refreshed because uniqueness is always in demand. Moreover, the modern-day consumer likes to experience changes. Thus, being repetitive with the same content in the campaigns is not a great idea. Creativity has no limits and content creators should do justice to the brand by creating captivating and engaging content.
Influencers creating content and sharing it on Instagram are Instagram Influencers In India. They generally build content to promote brands, topics, or niches. They also build content for self-promotion. Instagram is a visually dynamic platform for users and thus the content that Indian Instagram Influencers create should be visually appealing. The platform of social media influencer in India is here to stay for good because the online activity of Indian users is still experiencing an upward trend and the prediction is that the trend will continue for times to come.
The social media influencers who are working to promote a particular brand enter into a contract with the company for the same. Hence, in such a case, top Instagram influencers in India are engaged in promoting the brand; be it a product or a service.
But otherwise, they can focus on several topics and create content around it. The highest paid Instagram influencers in India cover topics based on travel, lifestyle, fashion, fitness, food, photography, etc. The trend is that generally, they cover lifestyle topics as it has a universal acceptance.
Here, we do need to mention celebrity influencers who focus on sharing their lifestyle and daily routine or upcoming projects with their followers.
Instagram is a powerful social media platform that pulls users. Indian social media influencers choose Instagram to build their network because they get an opportunity to create a large database of followers. Moreover, they need to create authenticity around their content because modern-day followers are smart users and they can easily mark the difference between fake and credible content.
Instagram Influencers in India help brands communicate with their target audience in a compelling fashion, so much so that the brands can almost expect instant feedback. Tailored messages with the target audience help brands to create their image in the market and gain customer loyalty based on the influencer’s recommendation.
An influencer marketing agency deals with social media influencers including top Instagram influencers in India and brands for creating brand awareness through marketing campaigns designed for social media networking channels. But the awareness is not limited to social media channels. It may diversify too. The top Indian Instagram influencers manage strategies and campaigns from start to finish for the brands. Their tasks or strategies include the creation of a campaign, customization, and optimization to derive the desired deliverables of the brands.
The power and popularity of the best social media influencers in India are hard to ignore in today’s marketing landscape. It is an investment for brands when they decide to engage in influencer marketing. But they need to decide whether the association with the influencer will be for a long or short duration.
Budget plays a pivotal role for the brand to decide on this factor. Another important point that they consider is the duration of their campaign. If it is a short-term campaign, engaging an influencer for a shorter duration is ideal for them. But they should focus on building a relationship with the influencer so that they can approach the same influencer in future for similar requirements.
Brand, influencer, and customers are the 3 main aspects of famous Indian Instagrammers to sustain competition. An influencer will need to promote a brand amongst the target audience. Investigate the approach that works the best with the audience - this will help to get the best results of influencer marketing.
Fake followers are one of the darkest sides of influencer marketing in India. A fake database of followers is created through spam emails for bot activity. Micro-influencers indulge in such sorts of activities to create their base of followers. It is not an organic or authentic way of building followers. They can buy such followers to exemplify their status as an influencer in the market.